Shoppers don’t have to buy the most expensive items to be fashionable. Less expensive items can work just as well, especially if they play toward a shopper’s strengths. So, instead of buying an expensive Versace dress, shoppers could instead buy a less expensive Banana Republic dress.
Used items of fashion are also an option, especially lightly used clothing. This way shoppers can get the items they want in almost-perfect condition at a much lower price point compared to new items.